The trouble begins with a design philosophy that equates “more options” with “greater freedom.” Designers struggle endlessly with a problem that is almost nonexistent for users: “How do we pack the maximum number of options into the minimum space and price?” In my experience, the instruments and tools that endure (because they are loved by their users) have limited options.
Brian Eno from The Revenge of the Intuitive – Wired Magazine, 1999.
I have always referred to this problem as “Chinese Menu Syndrome.” Too many options can paralyze users, and ultimately lead to a less satisfactory outcome than a decision fewer choices would have yielded. While Eno is directly referencing music production, this should be included in every mobile and web designers creed. Strip out the bloat and get to the point.
Quote via Austin Kleon.