Sustainably-made, Luxury Beach Towels

Inspired by a life spent on and near the sea, Ruby Mint’s focus is on producing beautifully crafted pieces that withstand the elements of salt, sun, and chlorine beyond a single summer. A premium product born from the sun-drenched shores of Laguna Beach, Ruby Mint needed an online storefront that reflected the founder’s vision and attention to detail.

Ruby Mint enlisted me to design & build their direct-to-consumer storefront, with a focus on elevating the user-experience through thoughtful design and branding while conveying their signature style and sense of luxury. Additionally, I collaborated with their team on brand strategy and marketing to ensure a cohesive approach to their positioning and outreach.

“Alex is a true professional and a delight to work with. He created a beautiful, user friendly, easy to navigate, fully functioning e-commerce website for us in a matter of weeks. He came to the table with personalization and customization ideas that played a crucial role in the success of our ecommerce website.”