Establishing your brand and storefront is just the beginning. The next step is to create a comprehensive roadmap focused on enhancing user experience, driving traffic, optimizing conversions, and maximizing brand value. By refining every stage of the customer journey—from discovery to post-purchase—you can boost conversions, strengthen brand loyalty, and build a sustainable, thriving online business.
Hey there,
I'm Alex
I’m a Park City, Utah based designer and brand strategist who helps direct-to-consumer brands connect with their customers and drive sales online.
Expertise
With nearly two decades of experience as a designer, strategic partner, and bolt-on creative director, I’ve had the privilege of collaborating with brands, agencies, and founders in a variety of roles. I take pride in my ability to seamlessly integrate with distributed teams, maintain clear communication, and foster effective collaboration to ensure projects are delivered on time and within budget.
01
Brand & Identity
The best brands are rooted in time and place, designed to forge meaningful connections with their customers. My brand services include brand positioning, logos & visual identity, brand guidelines, messaging & voice, and art direction—all aimed at crafting a brand that resonates and endures across every interaction and touchpoint.
02
eCommerce / Storefront
Whether you’re a grassroots, direct-to-consumer startup or an established brand looking to expand into new sales channels, I can help craft an online storefront that is a seamless extension of your brand. My services include storefront design and development across leading eCommerce platforms such as Shopify, BigCommerce, Magento, and more.
03
Strategy
04
Visual, UX & Product Design
Whether it’s a physical product, website, application, or digital service, great product design goes beyond aesthetics to prioritize a seamless user experience. My services include establishing design systems & guideliens, user-interface design, user research, concept development & prototyping, as well as testing & optimization to ensure the final deliverable provides an optimized, yet engaging experience.