Mental Health Support You Can Wear
Shopify + WordPress
Client
Mindless Labs
Overview
Mindless Labs is a purpose-driven platform connecting those impacted by the mental health crisis with the tools and community to heal, funded in large by bold, conversational streetwear. To support these distinct functions without confusing the user, we implemented a hybrid technical stack using Shopify for commerce and WordPress to power the deep content curation of the Labs.
Mindless enlisted me to design and build a digital ecosystem that honors their raw, vulnerable mission while driving the sales necessary to fund it. I led the brand & storefront design with a specific focus on differentiating these two experiences. We developed a visual system that creates a clear separation between the environments, optimizing the Shopify store for high-energy conversion, while styling the WordPress Labs as an immersive space for education. This design strategy allows users to intuitively shift their mindset from “shopper” to “learner” while remaining within a cohesive brand ecosystem.
Feedback
— Caitlin Hansen, COO & Co-Founder
Working with Alex to design our website has been an absolute game-changer. Not only is the site visually stunning, but he also implemented innovative, out-of-the-box functionalities that truly set it apart. His ability to translate our vision into a seamless, engaging user experience exceeded all our expectations. Alex’s creativity, technical expertise, and attention to detail brought our brand to life in a way that feels both authentic and cutting-edge. If you’re looking for someone who can think beyond the ordinary and deliver extraordinary results, Alex is your guy.
