Stay warmer. Ski longer.

°bootcap® takes an innovative approach to keeping skier’s toes warm by adhering insulation directly to the exterior of a ski boot’s toe box. As a new product in a market already filled with heated socks and traditional boot warmers, °bootcap® needed its direct-to-consumer storefront to establish instant credibility. This required standout design, strategic branding, and compelling storytelling to clearly communicate the product’s benefits and drive conversions.

°bootcap® enlisted me to design & build the brand’s direct-to-consumer storefront, with a focus on UI/UX design, content strategy, and platform integrations. Additionally, I collaborated with their team on brand strategy and marketing to ensure a cohesive approach to their positioning and outreach.

“Working with Alex has been a game change for our start-up business. His organization communication, and responsiveness throughout our entire working relationship has been exceptional. His skills as a designer, both in concept and execution, are top shelf. We look forward to a long partnership with Alex, as our business continues to grow.”