Hi, my name is Alex. I’m not sure which is less pretentious, writing in the first, or third person. So instead, I’ll alternate between the two. I make stuff for fun, and for money. The thing I’ve made I’m most proud of, is my daughter Josie. However, so far she is costing a lot more money than she is bringing in. A horrible business decision on my end. I’ve found that things most worth making are usually made for fun. And if they are really fun, then they also make money.
I think design awards are silly. But probably because I’ve never won one. I also think people who try to pass themselves off as brands are also kind of silly. I can say this, because I used to be one of those people. The work you’ll find on this site is work I’m proud of, because I think it’s important to make work you’re excited to show people. Otherwise, what’s the point. I don’t think design is going to save the world. But it could. Which is why I’m most interested in partnering with people and businesses who are working toward building vibrant, diverse communities that encourage a sense of place. Also, more often than not, bikes are the answer.
That’s all for now. I also realize that this is composed entirely in the first-person, which makes my earlier statement irrelevant. Just seemed better this way. If this left you wanting to know more about me, feel free to follow along with my adventures on Instagram or just say hi.