In order to avoid losing its place atop organizations, design must deliver results. Designers must also accept that if they don’t, they’re not actually designing well; in technology, at least, the subjective artistry of design is mirrored by the objective finality of use data. A “great” design which produces bad outcomes —low engagement, little utility, few downloads, indifference on the part of the target market— should be regarded as a failure.
Designer Duds: Losing Our Seat at the Table by Mills Baker
Anyone who calls themselves a designer should take this to heart. Design without results is merely decoration. Less filler, more killer. Via Mark Birch.