If the work you’re promoting on social media isn’t getting enough traction to build a customer base, the answer is seldom that you need to promote it more. What it probably means is that you need to do better work–or at least refocus that work to be more valuable to its intended audience. Social media… Read more »
From the Process Archives
Coffee Thoughts
Random thoughts from this morning’s coffee sesh. There is seldom, if ever, a clear path forward. Everyone is on a discrete path, all you can do is explore your own. There will always be opportunities if you look for them and have the courage to pursue them. Nothing is once-in-a-lifetime except for the interactions we… Read more »
Show Your Work : SCPW Logo Process (Part II)
We left off with Part 1 of my logo process after creating a mood board that reflected the desired style and direction as established in the initial creative brief. Now, with a bit of reference material and inspiration in place, I’ll bang out a couple pages worth of thumbnail sketches. The point of these sketches… Read more »
Why Do You Make?
Lately I’ve noticed myself falling back into the same rut that goes a little like this: Make something > post to various channels > obsessively monitor likes/shares/retweets/etc… But you know what? Fuck that. I’m over seeking validation through social media. Which got me thinking… why do I make? It’s a good question that I don’t… Read more »
Seth Godin: Biggest vs Best
The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ stock, you name it. Compare them to the most popular. Big is a choice. So is best. Via Seth Godin Read more on owning your work.
Show Your Work : SCPW Mood Board (Part 1)
Above: Pinterest Mood Board for SCPW A few months back I committed to showing my work. Well it’s safe to say that I failed miserably, however I am quite excited about a project I’ve been working on for the past few weeks and decided it would be a good time to start sharing my process… Read more »
Bill Murray on Doing Good Work & Howard Stern
I think the only reason I’ve had the career life that I’ve had is that someone told me some secrets early on about living. You can do the very best you can when you’re very, very relaxed, no matter what it is or what your job is, the more relaxed you are the better you… Read more »
Quentin Tarantino on Debt & Artistic Freedom
If you’re not worried about packing the house because you can’t make your rent, then you can have a lot of fun. If people come, fine. If they don’t, fuck them. Quentin Tarantino Via Austin Kleon
Jeff Tweedy On Doing What You Love
The process, the doing of the thing, the thing that you love, that’s got to stay the core of it. That’s got to stay the main reason that you’re doing it. That’s got to be the sustaining part of it. All the other stuff, if you’re wanting to make a living, I don’t know… Jeff… Read more »
Thoughts on Drawing from Roger Ebert
Begin with a proper sketch book. Draw in ink. Finish each drawing you begin, and keep every drawing you finish. No erasing, no ripping out a page, no covering a page with angry scribbles. What you draw is an invaluable and unique representation of how you saw at that moment in that place according to… Read more »