From the Process Archives

Deep Work & the 80/20 Principle

Another great bit of wisdom that’s come out of reading Deep Work is the 80/20 rule, formally known as the Pareto Principle and also known as the ‘Law of the Vital Few’. The rule is as follows: Roughly 80% of the effects come from 20% of the causes. Through the context of Deep Work and… Read more »


Deep Work on Hidden Brain

Note: The following was originally written back in September, but for whatever reason, I never posted. After revisiting the other day, I thought it was especially relevant within the context of the current pandemic. It’s so tempting, to constantly refresh the headlines, which leads us into a never-ending vortex of doom and gloom. Not only… Read more »


The Four Client Types

Marketing guru Seth Godin offers four paths for clients seeking designers: 1. Those Who Know What They Want These are clients who have done their research and have a sophisticated vision available to execute upon. 2. Those Who Aren’t Quite Sure, But Know What It Looks Like While these clients may not have a complete… Read more »


Un-Hacking The Life Hack

When did everything become a “hack.” Life-hacking, diet-hacking, exercise-hacking — the list goes on. For something to be a hack than there is the implication that there is a correct way of doing things, and hacking is the shortcut. Here’s the thing, regardless of how we’ve been conditioned there is no “right way” to live your life…. Read more »


A Successful Life…

A successful life & career means loving the process – the every day – and not just the harvest. This means choosing a way of life, and a body of work that’s reflective of our values. The eventuality of the work is secondary.


The Sweet Spot

“If you can find the what the overlap is between what you love doing and what people want, I mean, that’s the thing, right, and everybody talks about that – I’m very lucky that I got there. You and I both share the perspective that it took A LOT of struggle, A LOT of struggle,… Read more »


Artists Who Become Great Just Work Harder…

“I believe artists who become great just work harder at it then anyone else. I really do. I mean painters, and things like that, they just work harder. They might have some ability, but they don’t have anymore ability than anyone else. They’re just driven. I think drive is the most important thing.” “But what… Read more »


Rapha’s Head of Design, On Design

…and to me, that’s what design is, it’s not creating the product – it’s the process that you go through. It’s not the final thing, it’s how you got to the final thing. It’s the journey. It’s all the crap that comes with it. From An Inside Look at Rapha


Creating a Value Based Design Business

The key to any business’s success is all about the value it creates. Same goes for employees, products, or any relationship. As designers, we often struggle in defining the value we create beyond “we can make it look nice” especially as more of our industry is commoditized by talented production artists and DYI platforms. Why… Read more »


Mountain Mama Meals Logo

Everyone knows that a logo is the backbone of a brand, however, this post isn’t about the value of a well designed logo. Instead, it’s intention is to highlight the fact that the creation of a logo doesn’t need to be a long, drawn-out process. While setting expectations and maintaining open communication is critical to… Read more »