What you’re bringing, it matters to you; it’s real and you’re not doing something just to sell me or to get my eyeballs for a second.
Brian Koppelman from, The Moment, with Seth Godin
Yes, I know that #authentic has become the go to buzzword of the moment for brands, marketers, and anyone with a half-baked mission statement. However, if you can look beyond the word as just another bullshit hashtag, and get to the core meaning behind what it takes to produce authentic work, there is a lot of value to be had. Lately I’ve been struggling to achieve authenticity in my work, nor even fully understood what it meant to be authentic.